Hiring your first team member is one of the most important steps in launching your Gridiron Roofing Franchise. At the center of your business is the Roofing Advisor—the trusted professional who meets homeowners, guides them through their options, and helps them make confident decisions about one of the most significant investments they’ll ever make: their roof.
Because this role is central to revenue generation and customer satisfaction, finding the right person is key. Here’s what to prioritize when evaluating candidates:
Top Traits of a Successful Roofing Advisor
- Trust & Integrity
Homeowners are making high-dollar, high-stakes decisions. They must feel confident that your Advisor’s recommendations are honest, ethical, and reliable. - Consultative Sales Skills
This role isn’t about hard-selling—it’s about listening, building relationships, and guiding customers to the best solution. Candidates with a consultative approach are more likely to win long-term trust. - Technical Aptitude
They don’t need years of roofing experience, but they should be comfortable learning the basics of roofing systems, materials, and warranties—and explaining them clearly to customers. - Strong Communication
Clear, friendly, and confident communication (both verbal and written) is critical to building rapport and closing sales. - Problem-Solving Mindset
Great Advisors don’t just sell—they solve. Whether it’s a leak, storm damage, or energy efficiency concern, the best hires position themselves as problem-solvers first. - Resilience & Persistence
Sales can be tough. The ability to stay positive through objections, seasonal slowdowns, and challenges is what separates top performers. - Customer-Centered Approach
Empathy, patience, and a focus on the homeowner’s needs ensure happy customers who return and refer.
Career Backgrounds to Look For
- Sales in Home Services or Construction
Experience in roofing, HVAC, solar, or other home services shows familiarity with in-home sales and high-value projects. - Customer Service Roles
Candidates with a background in customer-facing positions (hospitality, retail, call centers) often excel at relationship-building. - Construction or Technical Fields
Experience in trades or technical industries demonstrates the ability to understand and explain complex solutions. - High-Ticket Retail Sales
Selling large purchases—appliances, electronics, or cars—often involves consultative selling, which translates well. - Leadership or Entrepreneurial Experience
Past business ownership or team leadership highlights independence, accountability, and drive. - Resilient Sales Roles
Door-to-door sales, telemarketing, or other tough-sales environments are great indicators of grit and determination.
Final Takeaway for Franchisees
Your first Roofing Advisor sets the tone for your team and your business growth. Look for individuals who combine trustworthiness, consultative sales skills, and a customer-first mindset. Add in resilience, communication skills, and the ability to adapt—and you’ll have the foundation of a sales team that can drive both revenue and reputation.
By prioritizing these traits and experiences, you’re not just hiring an employee—you’re building a trusted extension of your brand in your community.
